TurboVote Election Guides provide voters with all the important details about an upcoming election and prompt them to take action based on deadlines to register and cast a ballot.
Discovery
From the TurboVote homepage, visitors can enter their address to view their personalized Voting Hub and visit the Election Guide for their next upcoming election.
Existing users who have signed up for election reminders also receive email and SMS messages that include direct links to view the Election Guide for their upcoming election.
User Experience
Election Guides in TurboVote include all the information a voter needs before, during, and after the election ends.
Content included in the Election Guide is dynamic, and updated over time to ensure your audience has the most accurate information and clear, actionable guidance, including:
- The election name, date, and a countdown to Election Day
- Key actions the voter can take immediately; such as voting early or checking registration status as deadlines approach
- A prompt to sign up to receive election reminders
- A list of topics on the ballot and link to view a Sample Ballot for the election
- A list of key dates and deadlines to register, request a vote by mail ballot, vote early, or vote in person
- Details about where to vote—including early voting locations, Election Day polling places, and ballot drop-off locations—delivered either inline or through a link to learn more
- A prompt to check voter registration status
- A list of commonly asked voting questions and answers
- Any key changes in voting requirements and regulations since the last major election, including late breaking changes due to judicial decisions and emergency incidents
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After the election, voters can check the status of their mail-in ballot, sign up for election reminders, or view election results
Dynamic Updates
The message at the top of the Election Guide changes before, during, and after the election to ensure users always have a clear, relevant action they can take.
For example:
- Before the election: the Election Guide will encourage users to vote early when the early voting period has started or check their registration status when the registration deadline is approaching for their state.
- On Election Day: the Election Guide features a prominent "Election Day is Today" message and any relevant urgent election notices, along with links to view sample ballots and find voting locations.
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After the election ends: the Election Guide gives voters the option to track their mail-in ballot, view election results (as available), and sign up for reminders for future upcoming elections.
Election Coverage
TurboVote publishes guides for thousands of elections every year—from federal and statewide contests to local school board elections.
While our election coverage is ultimately determined by OCD-ID availability, we usually research elections for jurisdictions with at least 5,000 voters. However, we often extend our reach to cover smaller elections for jurisdictions with at least 100 TurboVote users as well.
The information in TurboVote originates from official government sources.
Promotion Ideas
Why It Matters
Sharing Election Guides is one of the most impactful ways to increase engagement with your audience. While many voters are aware of high-profile federal elections, thousands of local elections happen every year that directly shape daily life—from school board decisions to municipal policies—yet receive far less attention.
By proactively sharing TurboVote Election Guides with your audience, you can remove barriers to participation by providing everything voters need—deadlines, ballot information, registration status checks, and voting locations—in one trusted place.
Best Practices
Promote your TurboVote hub as often as possible so that your audience can access Election Guides relevant to them when they enter their address or select their state.
You can also share specific Election Guides with your audience:
- Direct Link Sharing: Navigate to any Election Guide page in TurboVote and copy the URL.
- From the Elections Calendar: Check out the election dates and deadlines calendar to see a list of elections in TurboVote, along with direct URLs for each Election Guide.
- Embed: You can also embed a specific Election Guide on your website. See an example here.
Messaging and Graphics
Visit the TurboVote Elections Toolkit for sample graphics, sample social media posts, and email templates you can customize and share with your audience. You may also consider specific campaigns at strategic moments, like when early voting opens or before registration deadlines.