Help your audience make informed decisions by adding custom guidance directly to their TurboVote Sample Ballot. Sample Ballot Customizations give you the tools to provide trusted voting guidance exactly where your audience needs it.
Discovery
Users accessing their personalized Sample Ballot will see your custom election descriptions, candidate and measure highlights, and endorsements alongside the standard ballot information for their specific address and voting location.
Your custom election descriptions will also be surfaced on the Election Guide, ensuring maximum visibility throughout the user experience.
User Experience
Election Description
You can add a custom description of the upcoming election to the top of both the Election Guide and Sample Ballot. You can also add links to external content.
- Set context for why this election matters to your audience
- Mention the most important races and ballot measures
- Include an optional external link to direct users to additional resources or position papers
Sample ballot with an election description for the 2025 New Jersey General Election.
Race, Candidate, and Ballot Measure Descriptions
Throughout the Sample Ballot, you can add custom descriptions (and optional links) to specific races, candidates, ballot measures and measure positions.
- Explain what each office does or what a ballot measure would accomplish
- Add biographical information or other relevant content about platforms or track records to candidate pages
- Add context about why certain candidates or ballot measures matter to your mission
- Explain in your own words what voting Yes or No would mean on a ballot measure
- Include an optional external link to direct users to additional resources or position papers
Race and Ballot Measure Highlights
Emphasize important races and ballot measures with a unique visual treatment on the Sample Ballot —without making a partisan statement or needing to write any copy.
- Help your audience identify high-priority races or ballot measures they should pay attention to
Sample ballot with highlighted measures and races in the 2025 New York General Election.
Sample Ballot customized with descriptions and highlights.
Endorsements
You can also select specific candidates your organization endorses or opposes, and ballot measures you recommend voting for or against. You can use endorsements to express your viewpoints and guide supporter decisions.
- For each ballot measure, you can indicate whether you support a “Yes” or “No” vote. You can use the Yes/No description slots to explain why you support that position.
- For each candidate on the ballot, you can indicate that they are “Endorsed” or “Opposed”. You can also use the candidate description slot to explain why they earned your endorsement, who else they are endorsed by, or any other details about the candidate.
Sample Ballot customized with endorsements.
Create Customizations
It’s easy for you to add Sample Ballot Customizations, putting you in control of creating the voting guidance that your audience needs. Our team is ready to support implementation every step of the way.
Here’s how it works:
- Log in to the Partner Admin tool at [yourURL].turbovote.org/partner, using the credentials for your existing Admin Console account.
- Access the election calendar to view upcoming elections and find the races, ballot measures, and candidates that you would like to add ballot customizations for. You can use filtering options to find the elections that are most important to you.
- Once you navigate to an Election Guide or the Sample Ballot, use the links and embedded forms to write descriptions (250 character limit), highlight important races and ballot measures, or endorse candidates and ballot measure positions. All ballot customizations are optional, allowing you to add the content that makes sense for your organization and message.
- Submit the form, sending your ballot customizations to our partnerships team for review. We’re happy to provide support aligning ballot customizations with your organization’s needs.
- After we approve your ballot customizations, they are immediately published and accessible to your audience.
For more information, check out this video tutorial:
To get started, sign in to the Partner Admin tool at [yourURL].turbovote.org/partner or reach out to partnerships@democracy.works for support. Important elections are always around the corner, so be sure to set up your Sample Ballot Customizations today.
Bulk Customizations
If you would like to add Sample Ballot Customizations on a bulk scale (for contests happening across the country), email our partnerships team at partnerships@democracy.works to explore your options and get started.
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